Connected retail is the new imperative
Having a purpose is only the beginning. What retailers do now matters more than what they say. Consumers are searching for meaning and connected services, and want to shop with retailers that execute on their purpose agily in all that they do.
Retailers need to build trust with consumers, invest and trust in technology, share common values with customers and grow profitably for investors, while responding with a sufficient velocity to pivote their businesses processes.
Retailers that response these stakeholders by turning their connected purpose into demonstrate performance will gain the competitive edge. Let the evolution begin.
