Driving new experiences
The concept of what a car is for is drastically changing. The convergence of mainly trends like sostenible mobility, autonomous driving, connectivity and the gig economy is revolutionizing today’s automotive businesses. Each one of these trends is a complete world on its own, but the combination of all four is profoundly disruptive and creating the need for change.
But retailers are changing playgame rules to be important players with customer-centric business models are entering the automotive space. Customers mobility needs and expectations, shaped by experiences in other industries, are incrementing every day.
Automotive players still are in a good starting position to win the customer, but they needs reinventing themselves in 3 dimensions: ability to compete, customer experience and new business models.